AI Boom Fuels Race for Critical Minerals 🤖

From Cars to AI, Materials Shape Power

Author

Lauren Brandt
December 11, 2025

In partnership with

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Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Hey there,

Every major tech wave reshapes which materials the world cannot live without. Cars, smartphones, and now AI tools all drive sudden demand for niche metals.

Have you checked which critical elements your business quietly relies on today?

AI TOOL SPOTLIGHT

Canva Magic Design

Canva’s Magic Design turns a short prompt or single image into full sets of designs for posts, presentations, and more.

Best for

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  • Non-designers who still want on-brand visuals

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  • Upload a photo or type a prompt like “LinkedIn carousel about AI productivity tips.”

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When not to use it
For high-stakes campaigns where every pixel matters, treat Magic Design as your first draft, not the final creative.

Pro tip
Lock in 2–3 evergreen templates for recurring content like newsletters, announcements, and quotes so design time drops each month.

FEATURE STORY

🧪 From Model T to Chatbots: Why New Tech Triggers Materials Crunches

Early cars, cellphones, and today’s text-making tools each ignited demand for new, specialized materials. Mass adoption reshaped behavior and policy, then strained supply chains for critical minerals that only a few countries control. The lever is speed: cars took decades to drive dependency, smartphones took years, and the newest tools could compress that timeline further.

Key Takeaways:

  • 🚗 Model T Price Drop: Assembly lines cut Model T prices from $850 in 1908 to $360 by 1916, supercharging car adoption and suburban sprawl.

  • 🏗️ Steel Went Specialized: By 2017, a typical car used about 10 advanced steels with elements like molybdenum and vanadium to cut weight and fuel use.

  • 📱 Phones Use the Periodic Table: About three-quarters of stable elements sit inside a smartphone, making supply security a front-page issue.

  • 🌏 Geopolitics Bites Back: China’s grip on rare earths, including an April 2025 halt on magnet exports, shows how minerals shift power.

📊 37.5M Copilot Chats: Desktop Means Work, Phone Means Health

Microsoft analyzed 37.5 million de-identified Copilot conversations from January to September 2025. Desktop use concentrated on work and technical questions during business hours, while mobile skewed to Health and Fitness all day. The unlock is context by device and time, which recasts Copilot from task helper to “vital companion” and raises the stakes on trust and accuracy.

Key Takeaways:

  • 💼 Workday Gravity: On PCs, Work and Career leads from 8 a.m. to 5 p.m., with science and education rising midday, mirroring classic office rhythms.

  • 📱 Phone = Health: Health and Fitness information-seeking ranked No. 1 on mobile every hour across nine months, signaling private, personal queries on the go.

  • 🌊 Mainstream Shift: From January to September, programming chats fell while culture and history grew, showing usage spreading beyond early technical adopters.

  • 🔐 Privacy and Stakes: Data was de-identified and not human-reviewed, yet more advice-seeking means higher pressure on accuracy, trust, and accountability.

🔌 Data Centres Turn from Grid Burden to Secret Weapon

New research says data centres can help keep the lights on, not just drain them. By shifting workloads, tapping on-site power, and joining demand-response programs, operators flatten peaks and cut system costs while speeding renewable buildouts. The real win is flexibility, which turns grid bottlenecks into capacity you can use today.

Key Takeaways:

  • ⚡ Peak Shaving Pays: Modeling shows flexible data centres shift load off-peak, flatten net demand, and reduce system costs across U.S. regions.

  • 🧩 Flex Toolkit Grows: On-site resources can take a data centre off the grid within one minute during utility calls, as NREL tests show.

  • 🏗️ Headroom Is Real: Duke analysis finds the existing grid can absorb significant new flexible load, trimming expansion costs and timelines.

  • 🌿 Buy Clean at Scale: Follow Microsoft’s 10.5 GW renewables deal playbook to firm supply and de-risk interconnections for large campuses.

Rapid Fire Resources

Debugging & Error Fixing

Explain and fix errors in context.

Data Cleaning

Clean and transform messy data tables.

SEO & Keyword Research

Content editor aligned with search intent.

Blog Drafting

Long-form drafts with brand voice controls.

📊 Take This Edition’s Poll:

Would you rather frame today’s tech demand like which historical pattern?

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Why It Matters

Understanding material exposure lets you price risk, protect margins, and keep production running. Start by mapping key components to specific minerals, then assess supply concentration and backup options.

Until next time,

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